My consultancy has now finally launched (http://www.csm-comms.co.uk//) and I have received a congratulatory email from Nigel Morgan, of Morgan PR which just shows how supportive colleagues in the communications industry are of each other.

We discussed how, when a recession such as this hits, it has been generally thought that the PR/marketing and IT functions are affected particularly badly. However, we have both seen that these two areas appear to be thriving. It certainly makes sense ; employees want to maintain their jobs, so compete for personal profile, and it is vital for businesses to maintain promotion - albeit on a smaller budget.

Nigel in particular has observed that permission marketing is particularly effective. For those who haven't come across this term before, a switch in marketing theory has been taking place over recent years (although the concept of permission marketing wa... Read more